The Year of the Dragon is a chance to start over and see real improvement in our lives. After the past few years of economic challenges, it’s nice to hear there is a ray of hope on the horizon. And it’s not just a sliver of light either. It’s like a giant comet streaking across the sky trailing sparkling crystals that glitter against the night sky. That comet in your mind’s eye? It’s a dragon, a cosmic creature that is associated with heaven, the sky and all the celestial realms.
At the beginning of the New Year we buy a new calendar and flip to the first page marked January. We pack up our Christmas decorations, put away our new sweater and gifts and look guiltily at the boxes of chocolates that we leave out “for company.” But few of us really expect a truly new year.
It’s clear there’s a new paradigm in business. Today’s clients and customers are savvy, attuned and educated with a sensitivity (some might say allergy) to businesses that don’t offer them a unique business experience. They want better service, higher-quality products and more personalization.